Writing Resources

We have gathered the best tools a social media manager/specialist can use to be more effective in managing tasks. But what is a social media manager? A social media manager handles and manages the social media accounts of the company or business. They schedule posts, research for posts, and respond to comments, emails, or chats. It generally helps the business grow through social media connections by drawing traffic to the company website.

Many social media apps are available, but which ones should you use? We have listed some things you should consider when choosing the best social media tool for your tasks.

It has to support a good range of social media accounts. The whole point of using this tool is to ease you with managing the different social media accounts, and being able to work on those accounts in one app would be amazing.
It should allow you to schedule posts and help plan future posts.
It should be relatively cheap to get the services.

With these criteria in place, we have narrowed down some of the social media tools you can use to ease out with the social media tasks.

1. Buffer

As we have explained in our previous posts about 5 Basic Apps for Virtual Assistants, Buffer is one of the social media tools we highly recommend for beginners as it is very user-friendly. The interface of this tool is clean and easy to navigate. You will understand and figure out how it works even without watching a tutorial because there is information about what it does in each option or every setting you go to.

When you create and use an account for the first time, Buffer will make a posting schedule for you. Usually, it’s a post for the morning, afternoon, and evening, but you can change this to whatever time you would like the posting schedule to be.

You can schedule posts using the web or using your phone. You can use the Buffer extension on Chrome, Firefox, Opera, and Safari browsers. Just click the Buffer icon on your browser’s tool. It will then pop up a box where you can create a description for your posts. You can add it to the queue or share it now. The Buffer mobile app is also an excellent way to get notifications when all your scheduled posts are published, and you need to add more to the queue.

For an additional cost, you can get Buffer Analyze, a feature that can give you reports regarding engagement metrics or follower demographics.

2. Hootsuite

If you are looking for scheduling, monitoring, and analytics tools, then Hootsuite is your all-in-one tool. We recommend this tool for those handling more social media accounts, as Hootsuite can manage 35 social media accounts.

For scheduling a post, you can either set it up how you like it or use AutoSchedule, which can schedule your posts at optimal times for engagements; these are the times that Hootsuite believes your posts will get more engagement and response.

The main feature of Hootsuite is the analytics, although you need to spend a bit more to get this as a full feature. This feature allows you to get reports about how your posts are doing and analyze them to know where you excel and where you need to focus more.

There is also a Chrome extension available and a mobile app that can schedule and edit posts. There’s a bit more to learn with this app, but it is handy.

3. Loomly

Loomly is an excellent tool for when you need ideas for your posts. It will keep you updated with current events and suggest trends and hashtags.

When you set up a calendar for posting schedules, Loomly will allow you to select what type of industry you want the post ideas to be. When you create a post, it will provide you with post ideas that are related to your selected industry. Loomly can also give you post ideas for upcoming events or holidays. It is a definite must-have if you need continuous inspiration for your posts.

Aside from giving post ideas, Loomly is a scheduling tool that can get connected to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more.

4. Zoho Social

This tool will also simplify social media management for you. Its timing features let you customize and schedule content for different social media accounts, so you no longer have to switch between apps.

It lets you talk with your team through chat, audio, and video calls, so sharing reports and making plans is easy, informing everyone about updates, strategies, and performance insights.

Zoho Social works with Zoho CRM to ensure efficient tracking of customer interactions, featuring a centralized inbox for all platforms. It also has a handy social listening dashboard to monitor mentions to stay in the loop.

5. Hubspot

Hubspot has every important feature you need in managing social media, including publishing, scheduling, and keeping an eye on keywords for important interactions. It also uses AI to help you create social media posts and suggests the best times to post them when scheduling.

Like Zoho Social, Hubspot also features a social inbox that lets you see all your social interactions in one place and connects with CRM better to understand your conversations for an improved customer experience.

It’s easy to organize your work as you can tag marketing assets and content so you can link your posts to campaigns and see how they perform.

We recommend checking these tools and checking if this is a tool that you are comfortable with and find more straightforward to use. For first-timers, you can explore using these tools as they are primarily free.

Do you have experience with Social Media Management? Apply now HERE

If you want to start a career in content writing, you need to learn to use tools that will help you be effective. Like other careers, it will be initially challenging, but using these tools will make it much more manageable.

Content writing is a challenging task that requires research and planning. And with the help of these powerful tools, you can write effectively and efficiently.

Here are some tools we highly recommend for an aspiring content writer like you to learn and understand.

1. Grammarly

Grammarly is first on our list because it is a simple yet very effective tool. It is easy to understand and easy to use.

We are all guilty of making writing mistakes sometimes, and unless we read it back and check, we are sometimes unaware of these mistakes. Grammarly is a powerful tool. It is a widely used grammar checker and proofreader. Grammarly checks grammar or spelling mistakes and makes suggestions to improve your writing.

Here are some of the things we love about Grammarly:

You can create a free Grammarly account and pay for a subscription.
It adapts to your writing style. Grammarly has settings that allow you to set a goal for the writing you want to develop based on the following:
- Intent, e.g., inform, tell a story, or describe
- Audience, e.g., general or expert
- Style, e.g., formal or informal
- Emotion, e.g., mild or strong
- Domain, e.g., academic, business, or technical
It suggests making your content more readable.
It has a plagiarism checker. Sometimes, when we write and do our research, we cannot be sure that what we write is not already out there on the internet. So, running your content on a plagiarism checker is best to ensure it is original.
It can be used on your computer or mobile device.

2. Hubspot’s Topic Generator

This is another simple and easy-to-use tool. For a newbie, a time will come when you will run out of ideas. It can be because you have gone through all the possible topics or have yet to learn them too well. Hubspot’s Topic Generator is a great tool for ideas on specific topics.

Here is how to use it:

You need to type 3 nouns about the topic you want to write.
Hubspot’s Topic Generator will then give you results on ideas about the words you gave.
It won’t give you a thousand results or ideas, but it will provide you with enough to give you a fresh perspective on the topic you want to write about.
And you will have the option to save the topics.

3. ContentShake AI

ContentShake AI is a potent all-in-one, helpful content assistant, especially for beginners, as it lets you quickly produce and scale your content creation. You can use all its basic features with the free plan. It is user-friendly and has a lot to offer. You just have to enter a keyword into the search bar and see its content ideas and writing assistance magic powered by AI.

These are the highlighted features:

You can get ideas for your content based on data.
It can quickly create outlines for your articles with just one click.
You can use AI to rewrite or create an article.
You can use generative AI to lengthen your writing.
It can easily publish your content quickly using WordPress.

4. Rapide.ly

Use Rapide.ly if you want to boost your social media game. This easy-to-use, AI-powered tool solves the hassle of crafting social media posts to reach your ideal audience on Instagram, Facebook, Linkedin, and more. It is perfect for busy entrepreneurs who manage a community that handles multiple accounts or those facing creative blocks. Just share your idea, and it will whip up amazing posts for you. This tool is not free but has a free trial option to explore its features before subscribing.

Key features that impress us:

There’s a real-time, built-in messaging system for your team to use.
You can edit your dashboard to fit your preferences.
It handles and organizes your projects, assigns tasks, and keeps track of progress all in one place.
You can use this innovative tool to discover ideas quickly, especially for Stories and Reels.
It allows you to produce more content in less time because it generates text and provides feedback.

5. Readability Test by WebFX

This tool will make your content more engaging and easy to read. It checks the sentence length, complexity, word length, and important keywords. It’s a free tool that analyzes both text and URLs. Readability Test by WebFX is also user-friendly and offers valuable insights to improve your writing and overall content quality.

Notable highlights:

You can connect it with other tools like Google Docs or WordPress.
Once you put in your text or URL, it will quickly give you a readability score.
You will get a score breakdown and point out the parts that might be hard for people to understand.
It has scoring systems to show how clear your writing is.

6. Evernote

Evernote serves many purposes, like note-taking, to-do lists, and writing articles. It is a simple tool that helps organize and facilitate a smooth workflow. For enhanced accessibility, it supports synchronization across various devices. It also allows users to share and edit notes, and it’s available for free.

What stands out to us:

You can organize your notes into notebooks with tags so you can easily find them in the search function.
It allows you to customize note templates to save time and reuse them.
It has a document scanner feature to ensure you have your important papers wherever you go.
The web clipper is another feature that lets you easily save articles, screenshots, and web pages to Evernote.

These are just a few tools to help you create excellent content. You don’t need a lot of tools; you need the efficient ones that you are comfortable with at the beginning of your content writing career. Once settled, you can work your way into all the other tools.

Have you had a chance to check out our blog post highlighting apps suitable for Virtual Assistants?